Hiring a PROFESSIONAL Photographer for your business
By: Matt Sloniker
In this article you will get the answers as to exactly what a professional photographer does and why you need to hire one for your business or brand. When running a business there are so many things you have to think about and maintain to be successful. You have to think about employees, mortgage or rent, products, make sure your company follows government standards, and many more things. However, one of the most important parts of your business is making sales and providing value to your customers. Without sales your business will become one of many businesses who have failed.
One of the hardest part of selling your product is getting the attention to reach the right audience that needs your product or service. The World is full of more than 7.5 Billion people, you only need to reach a small percent of that to succeed.
Why you need a pro
When operating your business there are so many things you have worry about to be successful. Payroll, mortgage or rent, products, make sure your company follows government standards, taxes, bookkeeping, finding clients, sales, etc…
show me the money
However, the most important part of your business is actually selling your product to your customers. Sales brings money to your business and without the customers to buy your product your business will not be able to keep up and will eventually fail after you have exceeded your savings and credit. Trust me you don’t want to go down that path.
finding the correct AUDIENCE
One of the hardest part of selling your product is getting the attention to reach the right audience that needs your product or service. The World is full of more than 7.5 Billion people, you have to make sure that your product/service stands out, and takes the attention it deserves from potential buyers.
how to grab attention?
The easiest and most efficient way that I have found of doing this is by having modern and eye-catching photos in your advertising, social media, and on your website. The best way to do this is by hiring a professional photographer to create some of the best photos for your need and knows exactly what will grab the attention you need. Bonus tip find a photographer who is already good at capturing an audience, so they can help you with getting the exposure you need.
Photographer vs PROFESSIONAL Photographer
The difference between any “photographer” and a professional photographer is the professional has a lot of experience in creating the image that is best fit for your brand and helping you choose photos that will give you the exposure that your product/service needs. Professional photographers have years of experience or go to college to learn their skills and develop a style, no matter what they continue to learn new techniques and improve their craft to provide the most value for your business.
bringing your idea to life
You may have had a great photo idea for your business, but a professional photographer will take that idea and make it a reality that will bring in $$$$ for you and your business.
why a pro will help you dominate
They will not be afraid to tell you they’re ideas on how to improve your idea to gain the most exposure or fit your brand the best as well as help you stay on the top of trends in the world. That’s one of the best reasons to hire a pro so, you can dominate your market. A non-professional photographer would be too scared to input their ideas and do whatever you tell them too. That would not give you the results your business needs.
I’ll take the photos myself
I get this one all the time “I’ll take the photos with my iPhone for free”, unfortunately, “you get what you pay for.”
remember why you hire PROFESSIONALS
There is a reason you go to the professionals for your health, fitness, car maintenance, buying a house, etc… The professionals know what they are doing, and why they are doing it. Not to mention they save you TIME!!! I’m sure you’ve heard before “time is money.” Don’t believe me try to make your own photos, and let me know how that works out. Is saving the money going to bring in more sales, increase your brand recognition, grow your audience, or save you time? These are all problems businesses struggle with and hiring a professional can solve some of those painful problems for you.